When clients picture negotiation, they usually think of a tense back-and-forth over the final number. In my experience, price is only one piece of the puzzle, and often not the piece that wins the deal.
For buyers
In a competitive situation, the strongest offer isn’t always the highest one. Sellers are weighing certainty, timing, and ease alongside dollars. Consider where you can be flexible:
For sellers
Your first offer isn’t necessarily your best one, and your best offer isn’t always the highest number. Look at the whole package: the buyer’s financing, their contingencies, and how motivated they are. A slightly lower offer with fewer strings can be worth more than a higher one that falls apart in escrow.
For everyone
Good negotiation is part preparation, part strategy, and part knowing when to push and when to listen. My goal is always for my clients to feel informed and confident at every step.
Getting ready to buy or sell? Let’s talk about your strategy before the first offer is written.
Stay up to date on the latest real estate trends.
Newsletter
Newsletter
Newsletter
San Francisco
The Seasonal Home Checklist Every Bay Area Owner Should Keep
Thinking About Moving From San Francisco to the Tri-Valley? Here’s What to Consider.
Why the Best Deals Are Built on More Than Price
A Smart, Stress-Free Plan
You’ve got questions and we can’t wait to answer them.